Nowadays, if your company doesn’t have a website, you’re not in business. Almost everything is already connected to the internet, especially your business’ target customers. However, it’s not only about creating a website for the sake of having one – it’s also about having a web design that works and drives conversions.
Below, we discussed the importance of website design and why it should be the next investment for your growing business. Keep reading to learn more!
Why is web design important?
The importance of web page design can’t be emphasized enough for businesses. Here’s why it can be a make-or-break factor in your company’s online presence:
1. It sets a good impression.
So, why is the design of a website important? Well, it sets the first impression on your business and you surely want it to be a good one.
According to user statistics, about 75% of site visitors will judge a business’s credibility based on its website design. So, if your web pages look outdated or have overwhelming visuals, you can literally lose customers right at the digital ‘door’ of your business.
The challenging part is that most small to medium-sized businesses don’t have the technical knowledge to handle web design on their own. In this case, it’s always best to partner with a web design and development services to ensure that you’ll get a design that matches your brand.
2. It makes purchasing easy for your customers.
Every digital marketer knows that a responsive website is crucial for every business.
And why is responsive web design important? It basically makes it easy for your target customers to navigate your pages and eventually take action. It could be in the form of a purchase, signing up to a mailing list, and so on.
In this case, there’s another question: what makes a good web design? In general, a good web design is one that eliminates any possible roadblock to conversion. This means that your pages should be easy to read, navigate, and use.
Remember that there’s no use for an aesthetic website if its functionality and features are not as good.
3. It keeps customers coming back.
A good web design not only sets a first impression and encourages a customer to take action; it also keeps them coming back.
A well-designed UI/UX on your web design helps convert customers into repeat clients. It’s because they see your website as a place that offers a solution in the most convenient and visually appealing manner.
Aside from that, interactive elements on your well-designed pages can increase session duration on your website. This means that a site visitor will spend more time on your pages, which can turn into further conversions.
4. It’s crucial for your SEO efforts.
Another reason why web design is important is because it plays a crucial role in search engine optimization.
For starters, mobile responsiveness is a ranking factor, which means search engines like Google prioritize pages that work across screen sizes.
Another thing is that web design is directly related to page speed. Every digital marketer knows that page speed is king if you’re trying to rank higher on search engine results pages (SERPs).
You should also understand how web design impacts content marketing. With a strategic content layout, you can get your message across more effectively.
Aside from that, it’s important to optimize your images, videos, and other media files for optimal accessibility of your pages. At the same time, it will improve your site speed, which will make it easier for customers to navigate around your pages.
5. Your competitors are investing in it.
The ultimate reason why website design is important is that your competitors are already using it at their advantage. If you don’t keep up, your website will be buried in search results and your target customers will not find you.
Worse, your poor website design will take its toll on your brand reputation. This is why it’s important that you explore what makes a good website design and consider partnering with a professional web design company in West Palm Beach.
Conclusion
A website plays an integral role in businesses nowadays as more and more companies take their brand online. It’s a very effective tool to make your brand stand out and attract customers 24/7, even as you sleep.
However, it’s not enough that you have a website. You should also invest in good design optimized for the best user experienced. This way, you can convert site visitors into customers.
Although web design can be too technical, you can always seek the help of a professional web design provider. This way, you’ll get a website that matches your business and your customers’ needs. While it may cost an upfront fee, it will be an investment that keeps on giving in the long run.