If you’re new to data and analytics for Instagram, figuring out which numbers to track can feel overwhelming. But once you get the hang of it, understanding and analyzing these metrics can take your influencer platform brand‘s growth to new levels! Keep reading, and we’ll explain the top 8 Instagram metrics in a way that’s easy to grasp. By the end, you’ll know exactly what to measure and how to use those numbers to make smart decisions that help your brand succeed on Instagram. It’s powerful knowledge that can revolutionize your Instagram marketing.
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#1: Reach – How Many People See Your Posts
Reach tells you how many unique accounts have seen your Instagram post. If your goal is to increase brand awareness, you want to grow your reach as much as possible. Look at what posts get higher or lower reach to understand what content performs best.
#2: Engagement Rate – How Much Your Audience Interacts
Your engagement rate shows how many of your followers are liking, commenting, and sharing your posts. To calculate it – take the number of likes + comments, divide by your total followers, and multiply by 100 to get a percentage. A high rate means your content resonates well.
#3: Best Time to Post – When Your Audience is Online
Posting when your followers are active on Instagram leads to more engagement. Check your Insights to see what days/times get the highest engagement rates. As a starting point, weekday evenings around 8-9pm tend to be best.
#4: Reels Engagement – Videos for Increased Reach
Reels are Instagram’s short video feature and get great reach. Look at comments, likes, views, and shares to measure performance. Using an influencer marketing platform for brands to find influencers for free can help you locate creators that have good reel performance. You can also calculate the engagement rate manually:
Interactions / Total Plays x 100 = Engagement %
#5: Growth – New Followers vsUnfollows
Track how many new followers you get each day as well as any unfollows. Big spikes in unfollows can signal that certain content missed the mark. But don’t obsess over the numbers – an engaged audience is more valuable.
#6: Traffic – Getting Visitors to Your Website
Look at how many people click the links in your bio and Instagram Stories to visit your website. This “traffic” metric shows what content motivates people to learn more about your brand or products. Use UTM links to track sales coming from Instagram too.
#7: Saves – Content People Want to Reference Later
Saves show how many people bookmarked your post to view again later. This signals your most valuable, engaging content that people want to reference and come back to – like tips, quotes, or educational posts. Focus on creating more of this “evergreen” content.
#8: Shares – Getting Your Content Spread Further
Shares reveal how many times your posts were re-shared by others to new audiences. This expands your reach organically. Look at what types of posts get shared the most, then create more shareable content to capitalize on word-of-mouth promotion.
Monitoring these 8 metrics gives you a clear picture of what Instagram content resonates best with your audience in terms of driving website visitors, delivering long-lasting value, and achieving wider reach through social sharing. Optimize for these metrics to grow your Instagram presence efficiently.