Is it your first time running a website, and still wondering how to start this online venture? Some may not know the significance of landing the right page of SEO services. To widen the reach of your website, you need to start locally. Local SEO optimizes the visibility of a business in local search results.
Local SEO includes:
- identifying relevant local keywords
- optimizing a Google Business Profile of a business
- creating consistent NAP citations
It is an important process for businesses to focus on improving local SEO keyword research that results in:
- traffic
- leads
- brand awareness
Local SEO keywords
Local keywords are keywords with local-specific phrases, generating results related to the same location. The keywords drive people in the area to your business, and it helps optimize local SEO strategy.
Local keyword research
In local SEO, it considers the other ranking factors, such as:
- user’s location
- star rating on Google Maps
- content/sentiment of Google reviews
- optimized Google Business profile
Local keyword research is finding the right keywords people search for. It tells what potential customers search for. When relying on the local business, it is valuable information.
Local keyword search is a secret weapon to attract more local customers without spending much of your fortune on advertising. You can make a business more visible by knowing what potential customers or local buyers search online. Local SEO and strategic keyword research can transform a business into a more on-demand and usually searched by the locals.
Are local keywords valuable?
Keywords are the fundamental elements of SEO. Search engine algorithms consider several factors when you decide on a page to rank highly in any given search result. The majority of the related keywords in the content are the major factors. Local keyword research tells you about keyword targeting in your content.
Once you do it right, your business is more visible. It means you can attract more organic traffic to the business listings and site. More traffic means more potential customers and more leads to expect.
Local keyword research applications
Imagine you own a wonderful restaurant and more customers discover the delicious treats. You need to know what is on the SERP for the keyword restaurant in McKinley. A business that ranks highly in places like a well-optimized Google Business Profiles. The ones have business descriptions, including:
- restaurant-related keywords
- business categories set to “restaurant”
- addresses in the listing that says “McKinley”
The information tells the Google algorithm the business is highly relevant to the search term.
Google deemed it worth ranking high.
These websites earned high SERP rankings by including the target keyword “restaurant in McKinley” on their site. The target keyword may appear on different pages, such as:
- homepage
- about us page
- contact page
- blog
The local keyword aimed to earn a spot higher in the search results as much as possible. Among the top 3 results in the “Places” section. Or, the top five in the typical search results. Those are the pages searchers usually open. Including a keyword makes a huge impact on the visibility of your business in search.
For example, Smith Restaurant has 456 relevant keywords on the website. It will rank #1 for the keyword “Smith Restaurant” and it gets an estimated 5,000 site visits monthly from desktop searches independently.