With competition rising and businesses coming up every other time, it is no longer okay just to be at the right place at the right time to target your target customer. Yes you want to be exactly in as many of the right places as are possible, you want to be pretty much everywhere possible all the time.
It also means that using video to grow your business is not an idea still years away from practical implementation. The good news is, you can establish a good video marketing campaign with three types of video only. Find out what to do when starting video marketing and get many video marketing tips for your small business.
3 types of videos that a Small Business Owner should create
Explainer videos: the one where the person will get to know about you
The latest surveys confirm that 62% of companies have created their own type of explainer video, which became an important tool for SMBs to make an introduction to their brand. Such video could most likely be the initial point where potential customers come across your products or services and that first impression is important.
Video is by far one of the most effective ways of expressing yourself, as well as your business. It is apparent that people like to deal with real people. Do not shy away from establishing your personality into your videos and making your customers feel welcome about you and what you represent. It is the time to be who you are because the main goal of the explainer video is to introduce your brand or products to new customers and partners. Use the source to promote small business personalities or to create a viewer’s preference and interest by telling your superhero motivation, the “why. ”
How to make an explainer video:
- Practice your elevator pitch. What does this complete unknown person need to know about your business or the product you are planning to introduce into the market?
- Addstock video and photography to make your videos more interactive and attractive by using free of charge visuals. Funny, but true. Yes, perhaps they are not as glamorous and perfect today as they used to be in yesteryears but, stock footage has come a long way baby.
- Do not use technical terms and ring phrases even if you are in this business. You can always have the professional analyze it for you if you have little time to do it or little money to spend. For this approach, go old school with a screencast using Vimeo Record whereby you can demonstrate your offerings in the most basic way possible.
Subject matter expert (SME) videos: the one where you kind of sort of maybe boast a teensy bit (or a lot).
Yet another video that you cannot afford to be left without in business marketing? One which proves that you know your topic of discussion well. Whether you are al innovative start-up, a small law practice or a new restaurant chain, it is good to convince whoever is listening that you know what you are discussing and more importantly, that you are an expert.
These SME videos are really just one big, ‘Look how smart we are!’ but they only work if you’re actually engaging with your community and your customers. Consumers wants to consume what they find acceptable and reliable and they equally want to be taught from those who went to school to learn being an entrepreneur.
It also does not mean that SME videos are a company founder sitting in front of the camera and telling their story. There are at least five ways of showing expertise in a given area such as; guides, tutorials, webinars, and classes. Power dynamics will vary from one industry to the next, so keep it streamlined for your SME video in your marketing portfolio.
How to make a SME video:How to make a SME video:
- It might helpful to write down all of your achievements. The last question here would be: What is the ‘jazziest’ thing you have to offer that help you outcompete your rivals? Talk that up.
- If possible, opt for b-roll and candid shots as it will be natural and would also not give the stiff impression of images.
- Trends suggest that it is time to move beyond the standard video styles. The SME video can be used as others learn from your experience, for instance this online cooking class template or a marketing course or even a home workout how-to video.
Testimonial videos: the one where your customers take out the time to boast about your business.
There’s a reason why people go through the various reviews on Amazon before deciding to take the leap and buy something…Customers’ views are valuable. Recommendations or the Testimonials, which should be installed on the majority of SMB websites and included into small business presentations, are the logical continuation of the discovered concept.
But let’s face it: But that is all what can be achieved with the boilerplate text blurb. Using video to present client testimonials enriches and depersonalizes the concept itself, satisfying becomes detailed (and as genuine as it gets) case studies in the merit of your business.
Both business to business business and business to customer business, using difficulties and ways your business resolves are a clincher in several instances. You can dig deeper, coming up with many samples of tests for single product, or you can go broader, filming a single test for a range of products. Whether you choose the first or the second, video will assist your testimonials.
In some industries, you may use product reviews, talk about other clients’ successes or incorporate peer-to-peer feedback regarding your services into your script. This can be used by so many SMBs, be it artists using testimonials to build awareness to growing businesses using testimonials to follow up on leads as well as online shops posting the best reviews for their recent drop.
How to make a testimonial video:How to make a testimonial video:
- If you would like to incorporate some original content to your video or capture real testimonials, turn to the video creators with hubs such as Vimeo for Hire.
- If available, utilise your stock of UGC for mining. Ensure that you find out whether you are allowed to use that particular UGC.
- Be wary of oversaturated, cliché reviews like ‘I was told by someone that I have to’ state that and truly let your customers sell themselves on your awesomeness.
- Don’t reinvent the wheel! Templates will help stir the process like this agency testimonial or restaurant testimonial to mention but a few.
What are the steps to follow in order to make a business video?
Asking yourself how can I make a video for my business? Try Vimeo Create. First, select from more than couple of simple to use templates. Click web gallery to check images and videos or upload your own videos. After that, select your style and music, edit the text and fonts, its length and that’s it! Save and publish on the channels of your preference.
Not only does video make business marketing tips easier to digest, it also makes it possible to offer these tips across social media platforms.
Creating a few videos as the primary pillars of your small business marketing, it’s time to turn to how to market (and distribute!) those valuable assets to a nearly limitless content landscape.
Use the space of your website to host videos.
Thus an insertion of video on your web site enhances its stickiness. Recent research as highlighted in Forbes tend to indicate that consumers spend 2. double the amount of time spent on website that contain videos compared to the sites that don’t. This is positive for SMBs that intend to monetize ads through their websites; it’s also beneficial for those who want to be discovered. Furthermore, increased rate of page views and increased time spent per page is beneficial to SEO.
Turn your long videos into short advertisements.
In light of having tools such as Vimeo Create, the creation of these basic videos can be reposted for various target markets and platforms within a few minutes. Indeed, the existing owners of small businesses who often use Vimeo significantly divide the existing footage into new shorts and ads through our stylistically tailored and easy-to-navigate templates.
Don’t forget the videos in your email marketing and promotions.
At some point one feels that one has to do something out of the norm as a small business. For instance, Hubspot reported that incorporating videos to emails could lead to an uplift of click rates by 300%. That statistic alone is enough to convince small business owners to include a product video in their email marketing campaign.
The lead generation solution of Vimeo helps to create contact forms in the video and thus to receive many more leads than just email addresses. Make a defined form that can be shown anywhere in your video such as at the start, middle or end part.
Maximize your web viewings through your contact form and make your email marketing far more relevant by taking viewer demographic and psychographic surveys and raising the awareness to customer interests.
Use our tool to add videos and GIFs you want into your emails, the tool works well for popular email platforms such as HubSpot, Mailchimp, Campaign Monitor, Constant Contact, and Keap. Also, it is possible to select out of the suggested six-second video what would loop as the GIF when the status is read in the email. So much for plain, unchanging screen captures as the way of showcasing your app! Even so, it only requires connecting Vimeo to your chosen email marketing account to send promotional emails in parallel.
Distribute teasers on social.
When you have your explainer or testimonial in a minute or so, they are all in seconds and are set for release. These videos act as a separator of a still social feed with motion. Apparently, even the management of the micro-blogging site; Twitter couldn’t disagree; what with the fact that tweets containing videos garner ten times as much interaction as those that do not.
It is not always necessary to have a ‘buy now’ CTA on social for small business video marketing. It is also possible to enhance branding and memorability with customers without insisting on a direct sale in clips such as Videos, Reels, Stories on Instagram or short videos on Facebook. Even better, this type of video content can be made, uploaded and shared within a few minutes.
For instance, let’s assume that you are a life coach and you promote your services through Instagram and it is a platform that you use to cultivate leads and also foster a community. Your video content doesn’t have to make the viewer want to work with you immediately. Generic vlogs such as get-ready-with-me videos, morning routine tutorials, and goal-setting videos make it possible to feed your leads into the funnel while being subtle about promoting your services without being overly pushy about it.
The public will always need to know your identity, your business, your operations, and more importantly, why they should engage you or take your products. So, no matter what new trends will appear in time regarding the video for business marketing, these ever-green formats should remain in your strategic marketing toolbox.
Wrapping up
You see, ShopShipShake has been operating in the market for a while now and helping businesses like yours to have fulfilling experiences. We also provide solutions such as the channel of products, more than 10,000 of China suppliers, and so on.
With more than 20 thousand satisfied clients, we are confident to meet your orders requirements. Contact Us to Grow, Start and Nurture your businesses.