It almost goes without saying that a modern eCommerce site needs to be designed for mobile first, as most I work with get 70% or more of their traffic from mobile devices. However, this is just a starting point. There are many factors to consider if you want your website to convert users into customers and boost sales.
The Benefits of Investing in Ecommerce Website Redesign
First, it’s worth finding out why redesigning your website can sometimes be a good idea.
Redesigning your website from scratch is a time-consuming process. You’ll need to research your market, find the right professionals to work with, test your store upgrades, and even find the Website Redesign Cost for Ecommerce to budget your project. However, the benefits of a redesign can often far outweigh the disadvantages. Assuming you’re redesigning your website for a good reason, updating your store can help with:
- Increase customer loyalty: A well-designed store not only makes your website more attractive to new customers, but can also improve your chances of retaining existing customers. If your website is difficult to use, unattractive, or lacks important features, 88% of customers say they would probably avoid coming back to it. Therefore, investing in your website redesign could help you reduce customer churn and increase brand loyalty.
- Strengthen your brand: Your website is an important part of your brand identity. It has a direct impact on everything from your image, to the way you share your personality with customers, and even how you stand out from your competitors. With a website redesign, you can ensure that your brand’s core values and benefits stand out to your target audience. Additionally, you can ensure your brand is consistent across all channels.
- Improve SEO: Redesigning your website can also give you the opportunity to implement new methods to improve your SERP ranking. You can experiment with technical and on-site SEO methods to ensure your website ranks for all the right keywords. By simply improving your website’s user experience, you can also ensure that customers stay on your site longer, reduce bounce rates, and improve your authority in the eyes of Google.
- Increase sales and conversions: Updating your website is a fantastic way to improve your chances of increased sales and conversions. An attractive website makes your brand appear more trustworthy, making customers more likely to buy from you. Additionally, when you focus on improving the user experience on your website, you make it easier for customers to purchase your products and interact with your business.
Signs It’s Time for an Ecommerce Website Redesign
It is clear that investing in an eCommerce website redesign can bring many benefits. But as mentioned above, finding the right time is important. Since redesigning a website takes time and money, you shouldn’t do it monthly or it will drain your cash flow. When you do decide to invest, ensure you choose a reliable provider of Ecommerce Website Development Services to maximize the returns on your investment.
Additionally, changing your website too frequently can result in a more confusing experience for your audience. Customers don’t want to have to learn how to navigate your store every time they visit.
How often should you redesign your store? The answer to this question depends on a number of factors, from the industry you choose to update your eCommerce platform’s features to the feedback you receive from your customers.
Here are a few clear signs that a website redesign might be a good idea:
Your Bounce Rate Increases
The term “ bounce rate ” refers to how often customers click on your website and quickly click the “back” button without doing anything else. A high bounce rate can be caused by numerous factors, from poor SEO strategies to Slow loading pages. However, it can often also be a sign that you need to redesign your website. If your bounce rate is more than 70%, it’s worth checking whether people are using your website because of slow loading times, poor user experience or overall poor Leave design.
They Are Missing Crucial Functions
Does your current eCommerce store meet your customers’ expectations? A website redesign could be a great way to add additional functionality to your website, from targeted landing pages to increase sales to a blog or news section for SEO. This is also an opportunity to ensure that your website works well on all platforms and devices. If your website doesn’t load quickly on mobile devices or makes it more difficult for customers to place orders on the go, you could be missing out on sales.
Sales and Profits Fall
Speaking of lost sales, if your profit margins are constantly decreasing, this could be another sign that it’s time to update your website. Your website needs to look great and perform well to get customers to convert. If customers can’t find your CTAs (call-to-action buttons), find the right products in your catalog, or can’t use your checkout without stress, your sales will suffer. A website redesign could be a good way to ensure that your website generates the best possible ROI.
Customers Complain
These days, customers are pretty vocal when they don’t like something about an online experience. If you allow your customers to leave comments about your store or listen to what they say about you on social media, you may notice regular indicators of a poor website experience. If your customers constantly complain about the performance or appearance of your website, it may be time to seek out a UX design or UI design expert.
Your brand or company is evolving
Finally, sometimes it makes sense to invest in a website redesign if you need to update your business or brand. As your business evolves, you may need to think about adding new features to your website. You can use your redesign to update your shopping cart with new payment methods, offer subscriptions and membership accounts to customers, or add new apps and widgets to your store. You can also use your redesign to ensure your branding is consistent across all channels. Your colors, fonts, logos, and all other brand assets should be consistent at every point of contact with your customers.
Make the Most of the Redesign
Effectively updating your website can take a lot of time and effort, but it can also be a crucial factor in ensuring your small business continues to thrive in the digital world. The better your website looks and feels, the more potential customers you are likely to attract.
Remember that there is a good chance that you will need to make changes to your website again in the future. Continue to monitor your metrics, pay attention to testimonials, and monitor market trends so you know when it’s time for another update.