Using video production is one of the most effective ways of marketing your brand. It’s attention-grabbing, boosts engagement, and can improve brand recall. However, if done incorrectly, it can damage your credibility and end up confusing customers. Here are the top production errors you need to avoid to protect your brand.
Not Having A Clear Goal
If you don’t have a clear goal for your video, then your customers won’t have a clear idea of what they should do with the information you’re presenting to them. You need to know exactly what you want to achieve in order to keep a focus. Do you want to raise awareness of your brand and what you stand for? Do you want to promote a specific product? Do you want to share knowledge? Don’t give your audience a chance to be confused by what they’re seeing.
Bad Sound
You can do everything else great, but if your production has poor audio quality then people won’t stick around to find out what you’re saying. Using a soundproof studio is a must to eliminate background noise and improve clarity. Often, a studio can also come with state-of-the-art gear and knowledgeable experts that can help ensure everything will turn out great.
Not Knowing Your Audience
To avoid losing your audience’s attention, make sure your video is tailored to their interests and needs. You’ll need to carry out proper market research to figure out what your target audience likes, what they care about, and how they prefer to receive information. For example. Your target audience may predominantly watch videos on their phones, and if your video isn’t mobile-friendly, it can be hard to watch. So bear these things in mind to ensure your video production speaks directly to them, allowing you to increase your brand credibility.
No Clear Story
Most people digest information when it’s put in story format. Like any story, it should have a clear structure with a beginning, middle, and end to avoid boring your audience. Make sure you have a clear call to action at the end to encourage viewers to engage with your brand. Don’t forget, if your video just seems like a sales pitch, your audience will tire of it quickly and tune out; so make sure you mix in valuable content such as educational tips and entertaining dialogue.
Inconsistent Branding
Your videos should match your brand’s colors, fonts, tone, and style. Being consistent across platforms is vital when it comes to being a recognizable brand. If you fail to do this, it could look unprofessional and end up confusing your audience.
Not Optimising for Search
So now your video production has been made. You need to ensure that it is set up properly for search engines otherwise nobody will find it, even if it is great content. Properly research relevant keywords to your title, description, and tags. Select a good-looking thumbnail and add subtitles to ensure it is easy for people to discover and engage with.
If you put all those things together then you should be able to produce a great video that promotes a consistent brand, rather than one that could harm it. A great story, good quality equipment, and a clear goal are just some of the things that will be necessary to engage your audience and to help your brand.