Whether you’re running a small business, building a personal brand, or selling products online, every website needs a few key pages. These pages help people find what they’re looking for, build trust with your visitors, and make it easier for search engines to understand your site.
“Far too often, businesses become preoccupied with aesthetic appeal while neglecting the foundational elements of their website,” said Dr. Brad Ictech, CEO of Overdrive Digital Marketing. “No matter how visually impressive a site may be, without essential pages and purposeful content, its ability to convert visitors into customers is severely compromised.”
If you’re building a new website or giving your current one a fresh look, here are the must-have pages and what each one should include.
1. Home
Your homepage is your digital welcome mat. It should clearly communicate who you are, what you offer, and guide users to take action.
What to include:
- A headline that states your core value or service
- A short introduction or mission statement
- Navigation to other key pages
- A call-to-action (CTA) like “Contact Us” or “Shop Now”
- Trust indicators like testimonials or logos
2. About Us Page
This is where people learn your story. It’s especially important for local businesses and personal brands.
What to include:
- Your background or company history
- Your team or founder bio
- Core values or mission
- A friendly photo or video introduction
3. Services or Products Page
Depending on what you offer, this page should describe your services or showcase your products in a clear and organized way.
What to include:
- A summary of each service or product
- Features, benefits, and pricing
- Photos or graphics
- FAQs or customer reviews
4. Contact Us Page
This page makes it easy for visitors to get in touch with you or find your location.
What to include:
- Contact form
- Email address and phone number
- Business hours
- Map or address if you have a physical location
- Links to your social media profiles
5. Blog or Resources Page
A blog or content hub helps establish authority and improves your SEO.
What to include:
- Informative articles or updates
- Search or category filters
- Links to featured or recent posts
- An option to subscribe to your newsletter
6. Privacy Policy and Terms Pages
These legal pages are a must if you’re collecting user data, especially for compliance with regulations like GDPR or CCPA.
What to include:
- How you collect and use personal data
- Cookie usage and consent policy
- User rights and opt-out instructions
7. Testimonials or Reviews Page
Social proof builds trust and helps convince visitors that your business delivers on its promises.
What to include:
- Customer reviews or testimonials
- Star ratings or before-and-after stories
- Photos or names of real customers (with permission)
- Links to external review sites like Google or Yelp
8. FAQ Page
Visitors often have questions before making a decision, and a FAQ page gives them quick, reassuring answers.
What to include:
• Answers to the most common questions about your product or service
• Sections for shipping, returns, pricing, or how your service works
• A simple layout that’s easy to skim
• Internal links to detailed pages
• Updates as customer questions evolve
9. Portfolio or Case Studies Page
Show your past work or client success stories to prove the value of what you do.
What to include:
• Visual examples of past projects or campaigns
• Short descriptions of goals, process, and results
• Client names (with permission)
• Quotes or testimonials tied to specific work
• Clear labeling of project types or industries
10. Sitemap or Navigation Page
Help both users and search engines find everything on your site in one place.
What to include:
• A list of all main pages and subpages
• Organized by category or importance
• Linked page titles with clear names
• Footer link to the sitemap page
• XML sitemap submitted to search engines
Key Website Pages That Drive Conversions and Credibility
A website missing key pages is like a storefront with no signs, no layout, and no clear direction. Every essential page plays a part in shaping the visitor’s journey from sparking curiosity to earning confidence and encouraging action. When your site includes the right mix of information, clarity, and purpose, it becomes more than just a digital presence. It becomes a working tool that speaks to your audience, builds credibility, and increases your chances of turning visitors into loyal customers.